August 17, 2010
This is Part 2 of the article on Coaching 101:
Why Does the Tool Work?
We hope that it is becoming more clear what exactly coaching is. But what makes it a good management tool, and why is it needed to meet the goals of developing employees? The answer, in short, is because coaching focuses on Awareness and Action, which are the two key tenets in Emotional Intelligence. Emotional Intelligence has quickly become recognized as one of the most important indicators of how successful someone will be in business and in life. Emotional Intelligence is awareness of one’s thoughts and feelings as well as those of others so that one can take the appropriate actions to manage oneself in a way that gets the most out of every interaction. Said more simply, Emotional Intelligence is knowing and managing your own buttons and triggers, as well as knowing and managing how you push the buttons of others. Awareness and Action are the building blocks of emotional intelligence—being aware and taking the most appropriate action to meet the goal.
Because of the word “emotional” in the term Emotional Intelligence, many managers want to write it off, saying, “This is the workplace, check your emotions at the door.” But here’s the newsflash—research has shown that the concept of checking one’s emotions at the door is impossible and that the best and most successful employees learn how to recognize, manage, and harness the power of the emotions that drive them. To do this, employees must be aware of what’s going on inside themselves, and then take the appropriate action to manage it.
Awareness, therefore, is key, because without it the likelihood of taking the most effective action is slim. Think of a dashboard in a car. All of the dials and digits exist to give you a certain amount of awareness of what is happening with the car. The gas gauge, as one example, keeps you aware of how much gas is in the tank. If you weren’t aware that the car was getting low on gas, why would you take action and put more gas in it? If we are not aware of the impact of our actions, thoughts, and feelings, then we have no reason to take action and start behaving any differently. As individuals, we spend most of our time in a reactive state. We do things and react to situations often without actually realizing why it is that we are behaving in a certain way or doing a certain thing. When we are aware of what is going on, and can see it clearly, we realize that we have a choice in how we respond.
Take Jed, for example. Jed knows how to give effective feedback. He knows how important feedback is to continuous improvement and will often talk about needing to “give so-and-so feedback.” However, it’s also important to Jed to have a tight team—one that functions well, gets along, and is seen in the company as the “team to want to be.” As a result, Jed will often delay in giving feedback because he doesn’t want to upset the dynamics of the team, and many times, Jed “forgets” to give the feedback until it is “too late,” in his opinion. This lack of feedback actually negatively affects the team because it is not getting all the information it needs to move forward. If Jed is like most people, chances are he doesn’t even see the connection between these two things, because we are often too close to our own “stuff” to see it clearly. If Jed isn’t aware that this is going on, then how can he choose to do something differently? If his manager says, “Jed, you need to get better at giving feedback,” Jed will probably think, “I give feedback just fine—when I talk to people they understand what it is that they need to do differently.” As a result, he would not choose to do anything differently.
Suppose, through a coaching conversation, Jed becomes aware that one of the things that gets in his way of giving feedback is his desire to have a strong team dynamic. He can then explore why not giving the feedback actually hinders the team and he can choose a different strategy for giving feedback in a timely manner, perhaps by building in a specific time for feedback during his weekly one-on-ones with all of his direct reports, which would actually enhance the team’s performance.
We are willing to venture that 9 times out of 10, when an employee is having an issue at work in which he is not being as productive as possible, it is not because he does not possess the specific skill set to get the job done. Most people know how to do their work, it’s just that they let their Attitude get in the way of their performance.
Think back to the lists that you made earlier in this chapter. How many of the things that people struggle with at work involve lack of skill t o do the job at hand ? Really, not that many when you stop and think about it. Most of the time, it’s their Attitude that needs improvement. To change this, they need to be made aware of what’s going on so that they can then choose to take action to correct it. Awareness is the key to producing different, more productive actions. Coaching not only helps an employee discover for himself the things that are in his way, but it also leads him to action, which is essential.
Awareness for awareness’s sake can be nice in life, but in the world of business, the key is action and effectiveness. Coaching ensures that an individual will really take some action once he has become aware of a situation, which is vital if things are ever going to be different.
Many times at this point, managers will say, “Yeah, but it’s just easier to tell the employee how to do it differently—I don’t have time for helping build awareness.” We all want a quick solution, but people need to discover for themselves if they are actually going to implement change. You can tell someone what to do, but in the long run, unless you are developing the person’s self-awareness and self-management, you are going to keep finding yourself in the same situation explaining the same things and then banging your head against the same wall. As we said in the first chapter, the question is not, “Why should I waste my time coaching?” It is, “How can I not waste my time?” The answer is through coaching.