March 07, 2009
During the night, the rains had washed away the bridge and many cars plunged into the river after the drivers drove over the edge. The mayor of the town then told three men to stand by the road side and warn the drivers not to make the left turn. The drivers were to take the one-lane road that followed the side of the river.
The three men were to wear sandwich signs, hinged together to hang from the shoulders. They were told to stand at the cross roads so that the drivers could see these signs until the washed away bridge was fixed. The three men hurried to the dangerous curve and put the signs over their shoulders.
The first men had a sign that warned “Bridge Out” as he would the first person to be seen by the drivers. The second man had the sign “Reduce Speed” to slow down the drivers. The third stood at the curve so that the drivers would get off the wide road and onto the narrow road. His sign read. “Take The Right Road” with a finger icon pointing toward the safe route.
The three men performed their duties well, as they stood with the three signs to warn drivers of the washed-out bridge. Hundreds of lives were saved by the three sign holders. As time went on, they began to become complacent. The first man grew sleepy and took off his sign off his shoulders and propped it up against a boulder. As he slept, his arm covered one the two words on the sign such that it read :Bridge” instead of the original “Bridge Out”.
The second man became proud and felt important as drivers stopped to thank him for the job well done. He was thinking to himself how many drivers would have died without him. He became more important than the sign. As a result, he removed his sign, set it up on the ground and stood beside it. However, he was not aware that he was blocking one of the two words on the sign. He stood in front of the word, “Speed”. The drivers read the word “Reduce” and thought it was an advertisement about a diet plan.
The third man became concerned about the message of his sign, “Right Road Only”. He thought the message was too rigid and so he removed the word, “Only” to “Preferred”. After changing the message, he felt again it was too harsh and so he changed the word, “Preferred” to “Suggested”. Again, he felt the message was offensive to the drivers and he replace it with “Right Road – One of Two Equally Valid Alternatives”.
As the three men, one after another, changed the message, one car after another plunged into the river.
Leadership Lesson:
The leader must not be like the first man who started well, but did not finish well. Resiliency is a virtue for leaders – they must never give up despite the avalanche of challenges that come their way. Leaders cannot be complacent and bask in their past achievement. Those who settle for mediocrity don’t stand out.
The second man in the story became proud just like a leader who can become proud and arrogant. When the leader is praised, the leader can become swollen headed. We can find egoistic leaders who pour contempt on others. These leaders think that their positions give them the right for people to serve them. Instead, it should be the other way round – their positions in leadership is to serve others with humility.
Some leaders are like the third man. They want to gain popularity and try to please others by changing or diluting the message they are supposed to convey. Instead of showing their followers the right direction, they lead them to disaster, just like what the third man did to the drivers in the story.
Cheok Kau Khoo
Cheok Kau Khoo is the Principal Trainer/Consultant for Kairos Performance Learning with working experience in education, manufacturing and service industries. He had been personally trained by Dr. Robert Cialdini who is the most cited expert in the Principles of Persuasion. He is certified in numerous training programs and is listed in the International Who’s Who of Professionals. He can be contacted at: ckkhoo@kairospl.com.
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